Demna Gvasalia, the creative director of Balenciaga and a Georgian Civil War refugee, described the Paris Fashion Week show as a "dedication to fearlessness, to resistance, and to the victory of love and peace". The 360° collection at Paris Fashion Week also served as a tribute to the war in Ukraine.
During Paris Fashion Week, Kim Kardashian debuted a daring runway outfit off the runway at the Balenciaga fall/winter 2022 show. She was dressed in a skintight bodysuit, high-heeled boots, and a handbag decorated in designer tape. She completed the look with a pair of Balenciaga wraparound sunglasses in black. A high-neck catsuit made of yellow packing tape displaying the label's name takes Paris Fashion Week by storm. Her pointed pumps were also covered by the tape, and her attire did make a crunching sound as she walked. Balenciaga's creative director, Demna Gvasalia, posed alongside Kardashian wearing a blue and yellow Ukrainian flag shirt. This honored Ukrainians who are urgently seeking safety as a consequence of Russia's invasion of their country.