Staying aware of the most recent trends is important since the world of content marketing is evolving rapidly. A new and wonderful innovation in content marketing is the use of AI to boost productivity and eliminate writer's block. It is a successful and inexpensive method of providing the audience with the information they desire.
Many believe that content marketing and digital marketing are the same. But, actually No. The key distinction between digital marketing and content marketing is that content marketing is indirect and subtle, but digital marketing is more explicit in its attempts to convert the audience.
This post breaks down the 10 biggest content marketing trends for 2023 and provides you with the most recent information and a list of practical actions.
01. Short Form Videos
The most effective B2B marketing platform is video, and short-form video is the hottest new trend. With 80% of all mobile data traffic, TikTok, Instagram Reels, and YouTube Shorts are currently some of the most popular media for brands.
Image by Freepik
Since it can provide more content in much less time and also because viewers are more likely to engage with a short, to-the-point video, short-form video is excellent for your business. To save time, brands should restrict their video content to 10 minutes or less, or you can record a longer video and cut it into shorter segments.
You can create great short-form videos for mobiles by researching trending topics, playing with sounds, or remixing tracks, keeping it short, including captions and various effects, and also adding a small surprise twist at the end of the video.
02. The Human Centered Content
The most essential information presented in this article is that businesses should create content that is human-focused in order to build emotional ties with their customers. This is vital as 75% of customers would pay more to support authentic businesses, and 95% of consumers are more loyal to brands that are open and sincere.
Brands should also quit using aggressive language and pushy sales pitches in favor of communicating to their consumers on a personal level in their own natural voice. Finally, marketing should have a warm and inviting tone instead of using formal language in marketing materials and glossy advertisements.
03. Search Engine Optimization (SEO)
Since the beginning of Google, SEO has been crucial, but search engines are becoming more sophisticated. You cannot ignore SEO for any reason at all because it is one of the most essential aspects of digital marketing. Marketers must modify their SEO tactics and write for people before search engines in order to rank well in search.
Image by rawpixel.com on Freepik
To rank on the top page, businesses should use appropriate keywords, then allow the quality of the content to speak for itself. Companies should also work on their click-through rates and engagement metrics while growing into an authority in a specific field.
04. Blogging and Long-Form Content
In 2023, blogs and long-form content will indeed be prominent. Longer content is a priceless asset for content marketing as a passive strategy to increase traffic through SEO optimization and better expertise. The most significant writings include reports, whitepapers, and long-form articles. The time required for research and writing will rise, but the rewards speak for themselves.
Image by drobotdean on Freepik
According to a survey, 48% of respondents reported that research studies helped their marketing campaigns succeed. Cultivating an evergreen content collection in these formats should be the aim of creators. The cost is negligible in comparison to the potential reward from interested traffic exploring your content and purchasing your products and services.
05. Value-Driven Content
In 2023, content should be tailored to the demands of the consumer and enhance their experience. Personalization is the answer because it enables businesses to cater information to the needs and preferences of the target audience. In order to accomplish this, businesses must track the demands of their target audience and create a content strategy around those needs using a smart CRM or data solution.
You may like to read: How To Stay On Top Of Current Digital Marketing Trends 2023
06. User Experience
In recent years, user experience (UX) has evolved into a crucial component of digital marketing. Consumer expectations are stronger than ever, and a poor user experience can lead to poor performance.
This means that you must give the following considerations top priority:
Consistent tone and style
Mobile functionality
image placement
image placement page speed
image quality
valuable content produced for consumers
Customers need personalized information that addresses their main concerns, and A/B testing may reveal which features are most in demand.
Image by Freepik
For apps and websites, user experience (UX) is essential, but it's also crucial to take into account how pleasurable reading is throughout the whole reading process. Users can navigate and view content more easily on sites having good content, and these platforms will function better.
Sites giving a poor reader experience won't perform well. Good content makes it easier for users to navigate and view content.
07. Outstanding Research-Based Content
People desire well-written, carefully researched content that is backed by statistics. Infographics lend your content a touch of elegance and professionalism, and using resources may help it stand out. Writing white papers or conducting polls for your company may also be useful; in fact, 48% of marketers said that the best outcomes from their 2021 content marketing efforts came from research reports.
08. Make Use of Automation and AI
Artificial intelligence (AI) enables businesses to create more content in less time by generating new content or upgrading old content. In digital marketing campaigns where speed is essential, AI is often used. Automation is a clever approach to speed up the creation of specific varieties of content, such as automatically creating video subtitles, shifting content tasks around in project management software, and more.
Image by Freepik
2023 will see an increase in the use of AI in article writing with new tools like Copy.ai, Chat GPT, and Zapier. With the help of these technologies, marketers must learn how to interact with customers and provide recommendations for the best content.
09. Podcasts
With US consumers listening to 15 billion hours of podcasts in 2021, the podcasting boom continues expanding. With 60% of listeners shopping for a product after hearing about it on a podcast, podcasts are a successful approach to increase sales.
Image by wayhomestudio on Freepik
It's critical to approach podcasts as a means to provide consumers with value rather than primarily as a sales channel. Currently, podcasts are the most popular type of audio material to advertise, but live chat services like Clubhouse and Discord are also becoming more popular.
10. Consistency is Key
During the epidemic, consumers lost trust in businesses, so it's critical to provide them with continuous content creation. To ensure quality and maintain visibility among potential customers, brands should publish at least a few times each month. If they can take a faster pace, go for it. However, don't overwork your staff or overwhelm your audience with too much content. 2023 will be all about achieving a balance.
Bring the Best Content Marketing Trends into Your Business
Knowing your audience and utilizing all of the resources at your reach to generate relevant and helpful content is crucial for every business as content marketing is a requirement. Apply these important trends to inspire content ideas, plan and improve your content marketing, experiment, be creative and adventurous, boost your efforts, and stay on top of digital marketing trends.
Brands should emphasize adding a human aspect to digital marketing efforts to optimize the customer experience. With a renewed emphasis on quality, content marketing will become more competitive and engaging.
You may like to read: 07 Creative Social Media Marketing Ideas to Boost Your Business